”If you build it they will come” is no longer a mantra to launch with.
You need to understand digital marketing trends, and execute them, for your product to be relevant. In 2019, startup marketing programs need be aware of a new breed of customer.
Here are 5 marketing trends to be keenly aware of in 2019.
1. Personalization
Your marketing strategy should engage with your customers on a personal level. Blind marketing no longer works in an era where the client will flag, report and Spam anything remotely irrelevant.
2. Go visual
Modern advertising is getting less wordy and more visual. Good photos that capture attention, mind-blowing infographics and short videos definitively convert better than text. Adobe Creative Cloud and Canva are just a few off-the-shelf tools which easily allow you to create designs like a pro.
3. Multi-Channel Advertising
Synchronized touchpoints that work together on your various marketing channels in a scaleable, automated way – that’s the future. These touchpoints should be consistent across all channels. In 2019 you’re looking at customers who want as many different things under one roof, instantly and without any added hassle.
4. SEO optimization
SEO is seeing a renaissance, and the winners of 2019 excel in the new age of ranking.
Keyword stuffing doesn’t work – instead, modern SEO demands high-fidelity, high-value content delivered in a personalized way to a targeted audience. Keyword selection isn’t only what customers are searching for, but most importantly, how intent driven are they? AI and analytics tools like MadKudu allow marketers to have a much deeper insight into the customer journey – the more optimized your content streams, the better you rank.
5. Chat Bots
Chatbot are one of the few practical offshoots of AI for marketers. Although most chatbot applications have been largely gimmicks, tools like Drift and ntercom’s Answer Bot allow you to craft AI-driven bots to capture 60-70% of your customer support queries (while sending the higher complexity ones through a sales funnel – i.e higher conversions!)
