Troy has 20+ years of experience in the gaming, learning and design industries and is an entrepreneur at heart. His experience began in the seminal days of virtual reality and gaming in the mid ‘’90s. After working with Tom Clancy on the first game title with Red Storm Entertainment Troy then helped to spin out a company from the Virtus Corporation that focused on creating business applications using gaming engines and VR applications. In 2001 he became founder and CEO of a creative and digital agency, Bluemoon Design, which created interactive media, e-learning applications, simulations, and game platforms. Bluemoon was subsequently acquired by a major customer. 

Through the years, Troy saw a gap in the learning, design, and gaming marketplace. To meet the demand, Troy built a consultative practice for a national consulting firm Vaco that helped build strategies and support clients. Troy eventually spun out the division and launched BLDG-25 in 2015 as a Software and User Experience company. 

Troy has led and served on several boards such as the American Marketing Association, the North Carolina Advanced Learning Technologies Association, North Carolina Contemporary Art Foundation and has served as the industry cluster lead for Wake County Economic Development in gaming. As an advocate for the gaming and immersive learning industries, Troy co-founded the Triangle Gaming Initiative and the annual international East Coast Game Conference, held in Raleigh and now in its eleventh year. This influential conference now reaches audiences on a global scale. In 2011, Troy won the Triangle Business Journal’s 40 Under 40 elite class for up-and-coming entrepreneurial leaders under the age of 40.